M.S. in Media Science: Marketing Communication Research
The Marketing Communication Research (MCR) program is a concentration of a Master’s of Science (MS) degree at Boston University. It is STEM-approved. The MCR program equips graduates with a measurement mindset that is very versatile for arriving at data-driven decisions about consumers of media, technology, products, and services. Alumni of this Master’s of Science degree that combines marketing research /consumer insights and communication work on the supplier and client sides of the marketing research/consumer insights and user experience research (UXR) industries.
Additional Information About the Program
- Click here for a video overview of the Marketing Communication Research (MCR) program.
- Click here for two panel discussions:
- A discussion on user experience research (UXR).
- And a discussion about the current issues in marketing research/consumer insights.
- Click here to see a sample of jobs held by MCR graduates
- Click here for Alumni feedback about the MCR program.
- Click here for an overview of career outcomes for MCR students.
Information adapted from Boston University’s website