M.S. in Media Science: Marketing Communication Research (MCR)

Boston University’s Master of Science in Media Science: Marketing Communication Research (MCR) prepares you with instruction in advanced research methods to gain consumer insights, predict purchasing behaviors, evaluate the impact of media consumption, and analyze consumer decision-making processes about brands, services, products, and even political candidates. Over three semesters, students master quantitative and qualitative methods, tools and techniques to better understand audiences — their values, likes, needs and wants — and match that understanding to communication strategies.