Sample of Marketing Communication Research Alumni

Alumni of the Marketing Communication Research program at Boston University are categorized based on their roles in the research industry: client side, supplier side, or research company owners. Alumni on the client side work within a single brand or organization to extract consumer insights and enhance strategic communications efforts. Whereas, alumni on the supplier side work for research firms that provide data and insights to multiple brands or organizations.

The alumni listed below graduated between 2002 and 2023, offering a glimpse into the diverse career trajectories students take after completing this program.

This information was sourced from LinkedIn profiles as of February 28, 2025. For the latest updates on their careers, please visit their respective LinkedIn profiles.

Client Side

Class of 2023

Deniz Adıgüzel

Consumer Insights Analyst at SharkNinja

Wanyao Zhang

Product Manager at SeaMoney 

                                                                               

Class of 2021
Class 2018

Christy Lennon

Sr Consumer Insights Researcher at Zurn Elkay Water Solutions

Bridget Xueer Yang

Analytics Manager at eBay

Class of 2016
Class of 2016

Yuran Zhao

Sr. Data Science Manager at Visa

Aona Yang

UXR lead at Google DeepMind (Gemini Core UX/UI, Gemini iOS App) 

 

 

     

Class of 2014
Class of 2012

David Blumberg

Market Research Insights & Intelligence Manager at Allstate

Customer and consumer insights research professional with 14 years of experience in both quantitative and qualitative research designs.

Lauren Chiang

Associate Director, Marketing Insights and Strategy at The Clorox Company

Passionate brand disrupter with a demonstrated track record of innovating and growing brands across beauty, tech, food, cleaning, and CPG.

Class of 2005
Class of 2004

Michaela Ion

Editor In Chief, Alpha Universe Platform & Alpha Female at Sony Electronics

Stories move the world, and by extension, business. Great marketing is story-driven, and how you tell your story can make or break your product or service. I strategize and tell stories with passion, thoughtfulness, and a sense of what’s possible.

Holly Decker

Vice President, Strategic Research Lead at Fidelity Investments

20+ years of market research and consulting experience including both quantitative and qualitative methods. Holly thrives at taking a business question through the rigors of creative research techniques to come out on the other side with exciting, tangible insights and recommendations.

Class of 2002

Supplier Side

Ziling Li

Senior Data Analyst at Protobrand

 

 

 

Class of 2023
Class of 2023

Harini Jaisankar

Research Associate at Expana

 

 

 

Meghan Bertig

Senior Analyst at Socratic Technologies, Inc

 

 

Class of 2022
Class of 2019

Alex Siracusa

Manager, Data & Analysis at Digitas North America

 

 

 

Michaela Muto

Senior Data Analyst at Chadwick Martin Bailey (CMB)

 

Class of 2019
Class of 2016

Jenna Radin

Senior Insights Strategist at Vital Findings

 

 

Miriam McPhie

Group Research Director at Lieberman

 

 

 

Class of 2016
Class of 2014

Shira Smith 

Insights Director at Chadwick Martin Bailey (CMB) 

 

 

 

Jeff Howanek

Director at The Langston Co. 

 

 

 

Class of 2011
Class of 2007

Gina Zavradinos

Director at C Space

 

Maria Zhekova

Consulting Partner at Tiger Analytics

 

Class of 2006
Class of 2005

TJ Keitt

Vice President, Experience Design at SAP

 

 

Owners of Research Companies

Lourdes Fernandez

CEO at LIT DATA (Quantitative Market Research Tool) 

 

 

 

Class of 2005
Class of 2005

Christopher Aswad

Founder of Insight By Design

 

 

Jericho Razon

Founder of Brand & Deliver Consulting

 

 

Class of 2005
Class of 2002

Carly Fink

President, Head of Market Research and Strategy, and Provoke Insights