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Dr. Michael G. Elasmar

My motto: “We must measure what can be measured and make measurable what cannot be measured” — Galileo

  • Home
  • About Me
    • My Biography
    • Teaching Experience
    • Work as Journal Editor
    • Work at the Communication Research Center
  • My Research
    • Academic Research Overview
    • Research Consulting
    • My Books
    • Other Publications
    • Books that Cite My Work
    • Journal Articles that Cite My Work
  • My Teaching
    • Teaching Philosophy & Student Expectations
    • Student Evaluations
    • Awards
  • Thoughts and Reflections
    • Thoughts about Variation
    • My Reflections About Life on Earth
  • My Contributions to Theory
  • World Tensions Project 2.0
    • The Original World Tensions Project
    • World Tensions Project 2.0
    • World tensions, country images, and world wars
    • Country Image Indicators Project
    • Literature Relevant to the World Tensions Project
  • My Contributions to Measurement Science
    • An Introduction to Self-Report Measurement: Concepts, Principles and Expectations
  • Marketing Communication Research (MCR) Program Overview

A Video Overview of Marketing Communication Research (MCR) Program

Back to MCR Program Overview Page
April 11, 2022
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